Click on this entry's title to get the article from the New York Times. I found this interesting:
“The trend is toward more personal religion, and evangelicals offer that,” said Mr. Prothero, chairman of the religion department at Boston University, who explained that evangelical churches tailor many of their activities for youth. “Those losing out are offering impersonal religion and those winning are offering a smaller scale: mega-churches succeed not because they are mega but because they have smaller ministries inside.”
What, I wonder, is an "impersonal religion"?
The article also notes the increasing numbers of unaffiliated, which has become our fourth-largest religious group:
The rise of the unaffiliated does not mean that Americans are becoming less religious, however. Contrary to assumptions that most of the unaffiliated are atheists or agnostics, most described their religion “as nothing in particular.” Pew researchers said that later projects would delve more deeply into the beliefs and practices of the unaffiliated and would try to determine if they remain so as they age.
[Update: This article is catching the attention of other Baha'is, too. Notably, on Correlating and on the discussion group talisman9 Knowing Steve Marshall, I expect it to be up on Baha'is Online before the evening's out.]